I'm an experienced freelance copywriter with a background and qualification in marketing. I'm fanatical about producing high quality work that's on time and on brief.
Web pages, blogs, articles, emails, whitepapers, printed material, case studies and more — my words are carefully crafted to suit the format, audience and brand.
I work with design and marketing agencies as well as directly with individual clients.
I've been lucky enough to write for a wide range of sectors, including:
software and technology
aviation
education and training
manufacturing
logistics
retail and hospitality
travel and leisure
health and fitness
social care.
“Lucy’s work is always on-brief. She listens, understands and delivers consistently. On top of that, Lucy is a great person and a pleasure to deal with. Highly recommended.”
I worked with the unified communications company, RingCentral, for over a year, writing blog articles, ebooks, and short-form copy such as ads and nurture emails.
Live work examples:
I work regularly with the University of Derby, writing material for both its consumer and business audiences. I also routinely build web pages using the University’s content management system.
Live work examples:
Campaign website: Derby and Derbyshire Top 200 businesses
Course pages:
BA (Hons) Football Journalism
Nursing Associate Apprenticeship
Case studies:
Global Timber Products
Bryde Beighton (Apprentice)
Skymetrix develops specialist software for the aviation industry. The company outsources all of its copywriting to me, and lately its social media management too. I work closely with the Marketing Manager and other key employees to develop campaign ideas and messaging, as well as to research content.
Live work examples:
Blogs:
3 key takeaways from the World Sustainability Symposium
LinkedIn page: Skymetrix
Edinburgh Weavers design and manufacture high-end fabrics and supply many of the premium hotel groups. Having written the content for their last website some years ago, they approached me again to help them write their most recent version. I worked with a web design agency on this project and created the key messaging for their home page as well as longer copy for other web pages.
“Lucy is a fantastic writer and marketer. She always works tightly to brief and delivers high quality copy. The UCaaS space was new to Lucy when I started working with her, but this didn’t hold her back. In fact, her experience from other industries made her writing tone varied and interesting to read. I’d 100% recommend Lucy to anyone looking for a thoughtful and talented writer. Plus, she’s a dream to work with on a personal level!”
“Lucy is a brilliant and talented copywriter. She has assisted our team on numerous large campaigns and managed the delivery of the web pages on our internal website. She is a breath of fresh air to work with!”
“I have found Lucy to be very professional and her work is of excellent quality, always on time and good value. Everything sounds simple, logical and compelling to read. Lucy is also excellent at just owning the work and requires minimum maintenance to get the output required. I would definitely recommend her.”
“Lucy is now my first choice for help with copywriting. Both myself and my clients have been extremely happy with Lucy’s knowledge and work process.”
I became a freelance copywriter in 2010, after 10 years of working in marketing and communication roles within the public sector. These roles were in higher education, leisure and tourism, and social care. You can see my full CV on my LinkedIn page.
I was successful and hard working but as I became more senior, I did less and less of what I loved: writing. So I eventually left my role as Web and Publications Manager for the University of Derby and set up on my own.
I soon found work through design and marketing agencies in Sheffield, Manchester and Derbyshire, as well as individual clients. I've gained a reputation for being thorough, creative and reliable — a rare combination.
I love having full responsibility and accountability for the projects I take on and enjoy learning about new products, services and sectors. I listen carefully, research thoroughly and think independently and creatively.
