University of Derby – Web pages
I was approached to write a series of high-profile web pages for the University of Derby's new website (2018). The brief was to apply a new, more confident and ambitious tone of voice, following a rebranding exercise. The project also involved developing best practice examples and guides to help marketing staff write other key pages, such as courses and case studies. This work is still ongoing.
FuelPlus Group – Blogs, case studies, DM, web pages
FuelPlus are a specialist software developer for the aviation industry. I am currently their dedicated creative writer. I write their blog posts, web pages, direct mail, case studies and PR pieces, such as this press release and this article for Ground Support Worldwide magazine.
Edinburgh Weavers – Web pages
Edinburgh Weavers design and manufacture high-end fabrics. They supply many of the premium hotel groups. Having written the copy for their last website some years ago, they approached me again to write the copy for their new website (2018). I worked with a web design agency on this project and created the key messaging for their home page – Life is beautiful; stunning fabrics that enrich and add colour to your world – as well as longer copy for the other four main pages on the site.
“Lucy took all the information supplied to create a targeted and professional suite of marketing materials, from writing copy, arranging photo shoots and brochure design and print, as well as website re-design.
I continue to work with Lucy and would not hesitate in recommending her.”
“I have found Lucy to be very professional and her work is of excellent quality, always on time and good value. I have especially appreciated her ability to get to grips with the products she is writing about and to provide just the right level of accurate detail whilst also never forgetting the end user – everything sounds simple, logical and compelling to read. Lucy is also excellent at just owning the work and requires minimum maintenance to get the output required. I would definitely recommend her.”
“Lucy has worked with us to create a series of written case studies that will be used on and offline for our new business activities. Her work is always on-brief. She listens, understands and delivers consistently. On top of that, Lucy is a great person and a pleasure to deal with. Highly recommended.”